Indian firms have capitalized
on the word, 'DIVERSIFICATION';
during this global recession period,
for the Indian firms, this is really a
good strategic IMPLEMENTATION.
When the existing
markets went DOWN;
the new markets opened up
quietly during the LOCKDOWN.
This lockdown compelled
the consumers to change
their tastes and buying NATURE;
accordingly, the firms had to
change their marketing strategies
and market distribution STRUCTURE. '
'Diversification' of service areas and
product line by the firms often lead
to huge market COMPETITION;
this competitiveness improves the quality of
the products which is directly beneficial to the
economy of India NATION."- Arindam Sain
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