WHEN IT COMES TO THE WORD, 'DIGITAL'; IN PSU BANKS, IT IS STILL SO FATAL !!!

"When it comes to the word, 'DIGITAL'; 
in PSU Banks, it is still so FATAL. 
For marketing any product, the 'Unique 
Selling Point' must get the maximum FOCUS; 
if the USP is not impressive, for any 
customer, that product is just BOGUS. 
It is a crowded competition, 
anyhow, you have 
to board the BUS; 
the customers are interested in 'Utility' 
and 'Usefulness' of the product, not in 
the marketing oriented CIRCUS. 
IT infrastructure of 
PSU Banks require 
rapid MODIFICATION; 
as the financial services of PSU Banks 
are also diving into the sea of 
feasible DIVERSIFICATION."- Arindam Sain