THE 'EMI CASHBACK' STRATEGY CAN HELP THE BANKS TO MAINTAIN A HEALTHY ASSET QUALITY !!!

"CUSTOMER: 'I am a reputed customer 
of your financial INSTITUTION; 
but, what extra reward do we want, 
do you have that INTUITION ? 
The monthly interest 
of our loans are always 
getting repaid BACK; 
if we give the EMI, one week before 
the EMI date per month, we must 
also get a CASHBACK. 
We must get back 
a reward of 1 PERCENT; 
of the total amount of loan 
that the bank has LENT.'

BANKER: 'In digital banking, 
the practice of 'Cashback' 
surely MOTIVATES; 
in case of EMI system, you want some 
motivation also, even if there are 
fluctuations in the interest RATES. 
Sometimes a farmer can also come up 
with a revolutionary idea, though it 
may look slightly WITTY; 
but, in the long run, the 'EMI Cashback' 
strategy can help the banks to maintain 
a healthy asset QUALITY.'"- Arindam Sain