Tuesday, May 12, 2020

MANY FIRMS MAY HAVE TO START FROM THE SCRATCH; TO COME OUT FROM THIS BAD PATCH !!!

"Many firms may have to 
start from the SCRATCH; 
to come out rapidly 
from this bad PATCH. 
Due to this pandemic situation, 
the stocks have not been 
cleared by 'End of Season' SALE; 
how to clear the old stocks to provide 
space for new stocks, is going to 
become an interesting TALE. 
The purchasing power of the 
customers will surely go DOWN; 
especially in rural and semi urban areas, 
but, maybe not by so much in any TOWN. 
So, the firms have 
only one fantastic OPTION; 
to somehow aggressively, again 
going for the 'Market PENETRATION'. 
Implement 'Buy 1 Get 1 Free' 
type of strategies and 
reduce the selling price AMOUNT; 
and train the employees of those firms 
about how to sell the products by 
marketing the word, 'DISCOUNT'."- Arindam Sain

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